Monthly Archives: February 2011

Can Pharma Use Twitter to Effectively Engage Consumers?

There is much debate about whether pharmaceutical companies will be able to harness the exponential growth of social media.

Most savvy businesses now have a presence on Facebook and Twitter, but drug manufacturers find their hands bound by privacy and advertising restrictions.  No doubt they are searching for breakout, attention-grabbing efforts beyond the usual bland self-promotion.

Surely they know that consumers most desire helpful information and value.  But can they deliver it?

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